'OBELLO CO., LTD' is a manufacturing company operating a food brand for a healthier tomorrow.

In its B2B operations, it engages in sourcing general and health functional ingredients,

while in its B2C operations, it operates beverage/food brands with zero calories or health-enhancing functions.

Currently, it operates the 'Colite' brand, a zero-calorie cola brand.

Initially launched with two flavors (Original/Lime Touch),

it expanded in 2023 with two additional flavors (Peach Bubble/Grape Pop) to satisfy diverse individual preferences.

Thanks to the growth of the 'Colite' brand, the company is currently preparing to launch a new brand of functional beverages "Bitter Melon Tea" in the first half of 2024.

Starting with Bitter Melon Tea, a lineup of health-functional beverages from the same series will be launched sequentially.

OBELLO's 'Colite (currently on sale)' and 'functional beverage (tea)' brands are expected to evolve into brands tailored to diverse individual preferences, in line with the global mega-trend of health & wellness.